Built by
doing.

I started building on the internet as a teenager. I’ve been following that curiosity ever since.

At 12, I was making websites and learning how to bring people to them. By 20, I had generated seven figures in ecommerce sales. Building a business taught me to connect the product, the story, and the systems behind it.

My work has taken me through fashion, ecommerce, social media, paid advertising, web3, and software. Along the way, I’ve generated over a billion social impressions and worked with hundreds of influencers and celebrities.

Today, I own Fortitudo and am building across several startups, including Admetos. My focus is agentic AI: software that can understand context, coordinate work, and carry ideas through to execution.

The mission is to push that frontier forward, and build companies that change what people can do.